INTERNATIONAL RESEARCH JOURNAL OF SCIENCE ENGINEERING AND TECHNOLOGY

( Online- ISSN 2454 -3195 ) New DOI : 10.32804/RJSET

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RURAL AREA ISSUES AND CHALLENGES OF E-COMMERCE IN INDIA

    2 Author(s):  DR. RAMESH,DR. PAWAN

Vol -  10, Issue- 3 ,         Page(s) : 126 - 133  (2020 ) DOI : https://doi.org/10.32804/RJSET

Abstract

In the modern times E-commerce is giving a tough competition to the traditional trade and business. Due to the advancement of technology the world has became a global village. E-commerce has reached most of the consumers in the urban sector but the challenge lies in front of the companies so that it reaches the rural sector also. The rural population of India has to go at distant places or nearby cities to purchase luxury products. Here E-commerce can come to their help by widening its area of operations.

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