Encompassment of all marketing efforts with the usage of an electronic device and internet with the support of digital channels such as search engines, social media platforms, email, websites, and many more to connect with prospective and existing customers is the game of Digital Marketing which is also referred as ‘ Online Marketing or Internet Marketing ’. To be precise any form of online marketing is defined as Digital Marketing. This paper concentrates on the magnitude of digital promotion for both buyer and seller, exploring through the process of Researching, Planning, Implementing, Measuring, and Optimizing. After going through the various digital campaign, veteran comments, and debates but more importantly collection of email questionnaires from about 51 respondents and considering their opinion the clear picture is presented of the present study.