INTERNATIONAL RESEARCH JOURNAL OF SCIENCE ENGINEERING AND TECHNOLOGY

( Online- ISSN 2454 -3195 ) New DOI : 10.32804/RJSET

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A STUDY ON CONSUMER ATTITUDE AND LIFESTYLE OF ONLINE SHOPPING WITH SPECIAL REFERENCE TO KARAIKUDI TOWN IN TAMILNADU

    2 Author(s):  DR. ARUL R, UMA MAHESWARI M

Vol -  9, Issue- 1 ,         Page(s) : 5 - 14  (2019 ) DOI : https://doi.org/10.32804/RJSET

Abstract

According to “SWAMI VIVEKANANDA All Power is within you; you can do anything and everything” Online shopping attitude refers to consumer’s psychological state in terms of making purchases on the Internet. There have been exhaustive studies of online shopping attitudes and behaviour in recent years. Most of them have attempted to identify factors influencing or contributing to online shopping attitudes and behaviour. The rapid growth in internet usage has brought about a paradigm shift in the way things are done and perceived. The Internet and worldwide web have dramatically changed the way consumers seek and use information. The Internet, which was earlier conceptualized as a tool for enchasing information, has become an important place of business these days. For businesses, the key to survival in the future depends on how well they can integrate this medium with their business model today. The customers’ preferences, attitudes and perceptions need to be taken care of by the online sellers to flourish their business. Consuming habits have undergone tremendous change over the years after independence. The rising disposable income of the middle class emphasizes more on spending than on saving which is a new concept in Indian culture. A marked increase in the number of consumers who purchase over the Internet, as well as an increase in sales worldwide conducted via electronic commerce. Innovation and electronic commerce relationships have resulted in tremendous changes in market competition among various industries Blosch et.al (2004).

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