INTERNATIONAL RESEARCH JOURNAL OF SCIENCE ENGINEERING AND TECHNOLOGY

( Online- ISSN 2454 -3195 ) New DOI : 10.32804/RJSET

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VISUAL MERCHANDISING IN RETAIL STORES

    1 Author(s):  DR. G. CHINA BABU

Vol -  3, Issue- 2 ,         Page(s) : 32 - 40  (2013 ) DOI : https://doi.org/10.32804/RJSET

Abstract

Retailing has transformed the way business is done and the so-called merchandisers of disposition of store inventory. There are many ways and standard procedures to explode sales, increase profits and maximize the net worth of the business. Visual merchandising helps in this respect. Visual merchandising in retail is the display and promotion of products in a way that encourages sales. Retail visual merchandising also helps customers to discovery products easier and generally makes the shopping experience more appealing and enjoyable. It’s no wonder it’s known as the ‘silent salesperson.’ Great examples of visual merchandising in retail are those that have a positive effect on the customer experience and profits. Visual merchandising is the preparation in the retail industry of developing floor plans and three-dimensional displays in order to maximize sales. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase. This calls for a concerted industry effort to approximately value the importance of quality retail coverage such as self-integrity in store advertising, price verification, stock rotations, new item-cut and other related activities.

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