VISUAL MERCHANDISING IN RETAIL STORES
1
Author(s):
DR. G. CHINA BABU
Vol - 3, Issue- 2 ,
Page(s) : 32 - 40
(2013 )
DOI : https://doi.org/10.32804/RJSET
Abstract
Retailing has transformed the way business is done and the so-called merchandisers of disposition of store inventory. There are many ways and standard procedures to explode sales, increase profits and maximize the net worth of the business. Visual merchandising helps in this respect. Visual merchandising in retail is the display and promotion of products in a way that encourages sales. Retail visual merchandising also helps customers to discovery products easier and generally makes the shopping experience more appealing and enjoyable. It’s no wonder it’s known as the ‘silent salesperson.’ Great examples of visual merchandising in retail are those that have a positive effect on the customer experience and profits. Visual merchandising is the preparation in the retail industry of developing floor plans and three-dimensional displays in order to maximize sales. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase. This calls for a concerted industry effort to approximately value the importance of quality retail coverage such as self-integrity in store advertising, price verification, stock rotations, new item-cut and other related activities.
- Baker, J., Grewal, D. & Levy, M. (1992). An experimental approach to making retail store environmental decisions. Journal of Retailing, 68 (4), 445-460.Belk.
- Banarjee, S. Yadav, P. (2012) Analysis of visual merchandising: effect on consumer buying behaviour, International Journal of Retailing & Rural Business Perspectives, 1 (2), 209-217.
- Bustos, J. M. (2004a). The Christmas Strategy retrieved from by. http://www. visualmerchandisingasia.com/Web/main.aspx?ID=41a3eb8e-6906-4247-823dbf592e66dee1 on 05/04/2010.
- Chetan Bajaj, Nidhi Srivastava, Rajnish Tuli. (2009) Retail Management. New Delhi: Oxford University Press.
- Clark, D. (2007). Visual Merchandising and Store Design, retrieved on http://vmsd.com/content/seibu-jakarta-indonesia-0, on 15/05/2010.
- Gelsomino, J. (nd.). Basic Tips for Better Visual Merchandising, retrieved from http:// www.babyshopmagazine.com/spring03/visualmerchandising.html, on 03/02/2010.
- Jones, P., Comfort, D., Clarke-Hill, C., Hillier, D. (2010) Retail experience stores: experiencing the brand at first hand, Marketing Intelligence & Planning, 28 (3), 241-248.
- Kotler, P. (1973-1974). Atmospherics as a marketing tool. Journal of retailing, 49 (Winter),48-64.
- Maier, R. D. (2009). Boutique Visual Marketing, retrieved from http://ezinearticles.com/?Boutique-Visual-Marketing&id=2591828, on 03/02/2010.
- Sebastine, M. (2008). Visual Merchandising: Will It Integrate Seamlessly to Cross Channel Retailing? retrieved from http://www.fashionwindow. com/visual merchandising/?p=78, on 04/03/2010.
- Turley, L. W; Milliman, R. E (2000), Atmospheric Effects on Shopping Behaviour: A review of the Experimental Evidence, in Journal of Business Research 49, p 193-211.
- Weinberg, P. & Gottwald, W. (1982). Impulsive consumer buying as a result of emotions. Journal of Business Research.
- Zaltman, G; Wallendorf, M (1983), Consumer Behaviour: Basic Findings and management implications, John Wiley & Sons, USA.
|