Over the last several years, we’ve had an opportunity to talk to tens of thousands of companies about their online presence. In that time, we have also seen some dramatic shifts in digital marketing strategies of the companies. When Originations opened “digital doors” back in 2007, some of the techniques that worked for their clients were very different from the majority of techniques that they use today. That’s because organizations are always adjusting and adapting to new search engine updates and best practices so that they can keep helping their clients see positive results. In fact, the fundamentals may be the only things that have remained constant.During years in business, Companies have spent hundreds of thousands of dollars on research and data to ensure that they are always ahead of the curve, allowing to provide quality service to their clients. Part of what we’ve discovered is that the fundamentals will always be the foundation of online success, regardless of any new updates or design trends that pop up. The purpose of this paper is to inform and instruct organizations on the key concepts of Digital marketing trends and advertising on a basic level for successful business.