Retail, one of India's upcoming industries, has presently emerged as one of the most dynamic and fast paced industries of recent times with several players entering the market. Accounting for over 10% of the country's GDP and around 8% of employment (Indian Retail Sector - An Outlook 2005-2010), retailing in India is gradually inching its way towards becoming the next boom industry. But, with this growth comes a host of challenges which existing players have to face and overcome to remain successful in the coming onslaught of heightened competition A shopping revolution is ushering in India where, a large population in the 20-34 age groups in the urban regions is boosting demand. Retailing in India is receiving global recognition and attention and this emerging market is witnessing a significant change in its growth and investment pattern. It is not just the global players like Wal-Mart, Tesco and Metro group are eying to capture more of this market but the domestic giant corporate like Reliance. KK Modi, Aditya Birla group, and Bharti group are also in the race. Purchasing power of Indian urban consumer is growing and branded merchandise in categories like Apparels, Cosmetics, Shoes, Watches, Beverages, Food and even Jewellery, are slowly becoming lifestyle products that are widely accepted by the urban Indian consumer.