We live-in on demand , digital universe with data prolifering by institutions individual and machines at a very high rate . This data is categorized as big data due to its sheer volume , variety , velocity and veracity. With such proliferation of online – and now , mobile – commerce , data has gotten bigger than ever. It is so big , in fact, that we now capitalize it as Big Data , the way we capitalize Big Pharma , Big Oil or Too Big to Fail . As we interact with apps and messages on our smartphones and tablets , we make it bigger by the second . This paper aims to analyze and present an overview of big data and its possibilities in the ever increasing world of mobile applications .