INTERNATIONAL RESEARCH JOURNAL OF SCIENCE ENGINEERING AND TECHNOLOGY

( Online- ISSN 2454 -3195 ) New DOI : 10.32804/RJSET

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A STUDY ON APPAREL PURCHASING BEHAVIOUR OF ARTS AND SCIENCE COLLEGE STUDENTS WITH SPECIAL REFERENCE TO COIMBATORE CITY

    3 Author(s):  DR. S. MOHANRAJ,MS. A. BLESSITA,MR. A. GOWTHAM

Vol -  12, Issue- 3 ,         Page(s) : 27 - 31  (2022 ) DOI : https://doi.org/10.32804/RJSET

Abstract

This study is undertaken to find out the apparel purchasing behaviour of arts and science college students in Coimbatore city. The prime objectives of this study are to study the concept of purchasing behaviour and its stages, the factors that affect the purchasing behaviour, the factors that influence the buying behaviour, the impact of sales promotion techniques and the college students’ impulses to purchase an apparel. This study was conducted on the basis of descriptive research as well as analytical research designs.

Nupur Kalose (2019). A Study of Impulse Buying Behaviour of Indian Student in Dubai and in India. World count: 14577.
Weerathunga, A.K., & Pathmini, M.A. (2015). Impact of Sales Promotion on Consumer’s Impulse Buying Behaviour (IBB): Study in Supermarkets in Anurathapura City. International Research Symposium Rajarata University of Sri Lanka.
Bianca Vainikka (2015). Psychological Factors Influencing Consumer Behaviour. Centria University of Applied Science.

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