INTERNATIONAL RESEARCH JOURNAL OF SCIENCE ENGINEERING AND TECHNOLOGY
( Online- ISSN 2454 -3195 ) New DOI : 10.32804/RJSET
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MARKETING RELATIONSHIPS IN INDIA: TRENDS IN VALUE STRATEGIES AND CAPABILITIES
2 Author(s): PINAKI MANDAL, PROF. N M JOSHI
Vol - 9, Issue- 3 , Page(s) : 29 - 40 (2019 ) DOI : https://doi.org/10.32804/RJSET
The purpose of this paper is to look for the use of value strategies among international and national firms in India by exploring the trendsin value strategies for use in future marketing relationships and the capabilities necessary to implement those value strategies.