INTERNATIONAL RESEARCH JOURNAL OF SCIENCE ENGINEERING AND TECHNOLOGY

( Online- ISSN 2454 -3195 ) New DOI : 10.32804/RJSET

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CONSUMER BUYING BEHAVIOUR AND SATISFATION OF ORGANIC FOOD (WITH SPECIAL REFERENCE TO CHENNAI CITY)

    2 Author(s):  DR. G.THIYAGARAJAN ,DR.R.KAMARAJ

Vol -  12, Issue- 1 ,         Page(s) : 63 - 71  (2022 ) DOI : https://doi.org/10.32804/RJSET

Abstract

Organic foods are preferred by the majority of people in today's society. Organic food is purchased with the intention of leading a healthy lifestyle. Organically cultivated and processed agricultural products include fruits, vegetables, grains, dairy products, and meat. Soil and water conservation, as well as pollution reduction, are all benefits of organic farming. Organic foods are grown without the use of synthetic pesticides, insecticides, or herbicides, and they are not genetically engineered. Many people prefer to grow organic food in their own gardens because organic foods are typically 20 per cent more expensive than regular meals.

Monojit Dutta and Sainaz Sardar (2020). Study on consumer behaviour towards organic food products in Kolkata city. Journal of critical reviews, Vol.7, issue 18, pp 3045-3051. 
Tanveer kaur (2020). Empirical study of consumer perception towards Organic products. Journal of XI' an university of architecture & technology, Vol.  XII, Issue III, pp 5658-5670. 
Selvam and Naseeba (2020). Customer Satisfaction on Organic Food Products in Namakkal (DT). International Journal of Engineering Research & Technology, Volume 8, Issue 03, pp 1-3. 

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